What’s in the name?

Bloo is inspired by the defenders.

The name draws from Blue Teams, those who stand guard over infrastructure, data, and people. But it also nods to Blue Ocean Strategy: a belief that the best way forward isn’t to fight in saturated markets, but to build new paths through deep innovation and clarity of purpose.

And there’s one more thing. Our logo is an infinity symbol, because cybersecurity isn’t a project with an end. It’s a continuous, evolving fight. Bloo exists to bring precision and assurance to that fight, every single day.